Leads Arrive
Financing-Ready
SmartQual™ automatically matches homeowners with financing options — including HELOC — before they ever speak to a dealer. A lead with financing already discussed is a fundamentally stronger lead.
The #1 Reason Deals Die Is Financing.
We Solve It Before the First Call.
Most home service deals stall because the homeowner doesn't know if they can afford it. SmartQual™ eliminates that friction entirely — before your sales team ever picks up the phone.
87%
of lost deals cite affordability
Removes the Biggest Objection
"I can't afford it" kills more home service deals than anything else. SmartQual™ presents financing options inside the SSP so homeowners already know they can afford it before your team calls.
3×
higher intent vs a standard lead
Higher-Intent Leads
A homeowner who has seen their financing options and clicked to proceed is significantly more committed than a standard lead. SmartQual™ leads arrive further down the buying journey.
40%
faster close vs cold leads
Faster Sales Cycles
When financing is already discussed, sales teams spend less time on affordability conversations and more time closing. SmartQual™ leads close faster and at higher average ticket sizes.
Financing Matched Before
Your Team Makes the First Call
Completely automatic. No forms for the homeowner to fill out. No extra steps for your team.
Smart Score Analyzed
SmartQual™ reads the homeowner's A–F Smart Score, home equity value, and credit profile from the scoring run.
Financing Options Matched
HELOC eligibility, home equity loans, and project financing options are automatically identified and matched to the homeowner's profile.
Presented Inside the SSP
Matched financing options appear directly inside the homeowner's Smart Savings Plan — alongside the product recommendations.
Lead Arrives Pre-Qualified
When the homeowner selects the services they want, your team receives a lead that already knows their financing options. The affordability objection is gone.
SmartQual™ — Live Financing Match
H. Johnson
Pre-Qualified ✓Home Equity
$180,000
Est. HELOC
Up to $130K
Smart Score
A — 92%
Financing
Matched
Financing Options Presented
HELOC — Primary Option
Variable Rate
Home Equity Loan
Fixed Rate
Project Financing
0% Promo Options
Where SmartQual™ Fits
SmartQual™ sits between Smart Savings Plan™ and Smart Connect™ — after homeowners see their personalized plan, financing is matched automatically before outreach launches.
Want to see the full 5-step pipeline?
SmartQual™ is just one part of Lead Boost. See how all five steps work together to turn aged leads into booked appointments.
See the Full Lead Boost Suite →Send Leads That Arrive
Financing-Ready
SmartQual™ is included in the Lead Boost program at no additional cost. Book a demo and see how financing-ready leads change your close rate.